We help founders solve their biggest problems.
Every founder we’ve ever met has a problem they need solved — raising investment, finding customers, building a team, or simply figuring out the next step.
Art of Startup helps you solve those problems using a proven framework that brings clarity, confidence, and momentum — so you can lead at your full potential and make the impact you’re here to create.
Why us?
Because we’ve lived the founder journey from the inside out.
We’ve guided hundreds of startups through the same challenges you’re facing — and we know what actually works.
Our experience, perspective, and network help you move from stuck to scaling.
We’ve worked with more than 300 startups across Canada and worldwide, coaching founders through every stage of growth. Through our involvement with the Global Automotive & Mobility Innovation Challenge (GAMIC), we’ve supported startups at the cutting edge of mobility and technology. To date, GAMIC participants have raised over $2 billion in equity funding — a reflection of the caliber of companies we’ve had the opportunity to work with.
Align Mindset, Vision, and Social Capital to build unstoppable momentum.
Every founder’s journey is different—but success begins with three essentials.
Mindset fuels belief. Vision creates clarity. Social capital builds currency.
Together, they form a cycle that strengthens your foundation, aligns your actions, and expands your opportunities.
Why these three?
Clarity without belief stalls. Belief without direction drifts. Direction without relationships struggles to scale.
When Mindset, Vision, and Social Capital work together, progress compounds—and doors open faster.
Pillar 1: Mindset — The Foundation
Entrepreneurship is an inner game before it’s an outer one. The way you think, decide, and recover shapes every outcome.
We help you build the resilience, focus, and confidence to move from hesitation to decisive action.
“Whether you think you can or think you can’t, you’re right.”
–Henry Ford
Pillar 2: Vision — Your North Star
Clarity creates momentum. A powerful vision turns ideas into direction and daily effort into purpose.
We help you define your North Star, align goals, and translate clarity into intentional execution.
“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”
–Steve Jobs
Pillar 3: Social Capital — Your Ecosystem
No founder succeeds alone. Every opportunity is connected to people who believe in what you’re building.
We help you identify, build, and leverage your network—mentors, partners, and investors—to accelerate growth.
“Today’s most valuable currency is social capital.”
–Keith Ferrazzi
The Cycle: Belief → Clarity → Currency
Belief
Belief fuels bold, consistent action
Clarity
Clarity focuses effort on what matters
Currency
Currency (trust, access, opportunity) expands through relationships.
Loop back, stronger each time.
And we can help you change that—starting at the source.
How this shows up in coaching
Discovery & Alignment
Clarify the real problem and desired outcome
Mindset Interventions
Interrupt loops, install powerful states.
Vision Architecture
Set the North Star, milestones, and operating plan.
Social Capital Strategy
Map your network, make asks, build leverage.
Momentum Rituals
Simple weekly cadences that compound.
Ready to align your mindset, vision, and network for growth?
The breakthroughs you’re looking for don’t come from tactics alone — they come when you shift how you think, decide, and act.
What to Expect from a Discovery Call
This isn’t a sales pitch. It’s a powerful first step.
In a 1-on-1 Discovery Call with Arthur Barbut, you’ll explore:
- Where you are in your business and your mindset
- What’s holding you back—from progress, clarity, or your next level
- What you need to shift in order to lead with focus and intention
That’s why our approach combines decades of hands-on experience with strategic insight, mindset mastery, the power of social capital, and timeless Stoic philosophy. It all begins with a single, powerful question: What do you truly want—and what’s holding you back?
If there’s alignment, we’ll recommend next steps—whether that means ongoing coaching, custom strategic support, or connections within our broader network.
The Breakthrough Method
Our signature coaching framework helps founders build long-term clarity, confidence, and momentum. If it’s the right fit, we’ll introduce it during your Discovery Call.
Every stage of our work is grounded in three essentials—Mindset, Vision, and Social Capital—the foundation that turns progress into momentum.
Either way, you’ll leave with greater clarity and a renewed sense of direction.